RESEARCH PAPER
SCANNING THE FUTURE OF RURAL TOURISM DEVELOPMENT: ADVANTAGES AND LIMITS FOR SUSTAINABLE INDICATORS APPROACH
 
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1
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia
 
2
University of Singidunum, Faculty of Tourism and Hospitality Management, Serbia
 
 
Submission date: 2024-08-27
 
 
Final review date: 2024-10-03
 
 
Acceptance date: 2025-01-09
 
 
Publication date: 2025-06-30
 
 
Corresponding author
Drago Cvijanović   

University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
 
 
Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics 2025;383(2):1-23
 
KEYWORDS
JEL CLASSIFICATION CODES
Q15
R11
Q11
 
TOPICS
ABSTRACT
Aim:
The future of tourism will depend on many highly variable influences and factors gathered around one very important epithet, which is sustainability. Sustainable tourism represents responsible tourism, which takes place in accordance with the environment and nature. If something is developed in a way that contributes to people, and at the same time is responsible for the environment and nature, tends to be of high quality and last. This means that the indicators of that development are positive.

Material and methods:
The initial research hypothesis was the assumption that the development of tourism has positive effects on the development of rural destinations. The hypothesis was verified using the opinions of 303 local residents of 17 Fruška Gora Mountain villages (Vojvodina, Serbia), who were asked to answer certain questions using a modified tourism impact attitude scale (TIAS), assuming that the answers will show an extremely positive attitude towards the development of tourism in those villages.

Results:
The results showed that the local population considers tourism as a desirable activity that directly affects a better standard and quality of life of the local population.

Conclusions:
Giving positive answers to various statements regarding economic, sociological, and ecological indicators of sustainability implies that tourism for rural destinations represents a sustainable form.
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