Innovation is one of key factors for the socio-economic development highlighted by researchers. While the literature of the subject is full of studies on innovation, reports and analyses usually concern the enterprise sector. This publication presents a comparison between the innovation potential in the Visegrad countries with particular focus on the agricultural sector in terms of social capital. For the purpose of analysis, the OECD, ESS and EUROSTAT databases were used. The results of analyses confirmed a positive relationship between trust and innovation activity with regard to the whole economy and to the agricultural sector. Therefore, the results of the studies point to possibilities of innovationoriented measures aimed at building social capital, especially as Poland records the lowest levels of trust in the Visegrad Group.